Real Women Have Curves

In the past week, both Yahoo and Slate have covered the striking new ads for Dove that are cropping up on ad surfaces everywhere.  The ads highlight normal-sized women in an attempt to get viewers attention in a unique way. 

It's working.  I personally had my own brisk walk through a subway tunnel halted abruptly when I first saw one of these ads.  The women are...well, normal-looking.  It was weird.

Cynics point out that all products like this play on women's insecurities, so using normal women to attempt to push a product that is suposed to make a woman look better is hypocritical.  And Slate seems to theink the ads will eventually lose efficacy because Dove products will become stigmatized as 'the fat-chick brand.'

What do you think?

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